Floral patterns have been a recurring theme in the fashion industry for a few seasons now and the Fashionising Bloom online editorial shows the world why. There is a beauty in flowers that cannot be matched, from the vibrant colors to refreshing scents, and fashion designers simply want to bring a bit of their magic to people's daily lives.
Shot by fashion photographer Giang Cao, the Fashionising Bloom online editorial features a simple juxtaposition between actual flowers and the fashion pieces they inspired. Cloud-like clusters of French Hydrangea and spindly red brushes of Australian Mountain Waratah make an appearance next to outfits from such fashion houses as Incu and Domain Flowers.
The one downside of the Fashionising Bloom online editorial is that it will have people desperately wishing for spring to come.
Floral-Inspired Fashion Photography
The Fashionising Bloom Editorial Encourages a Spring-Like Vibe
Trend Themes
1. Floral Fashion - The trend of incorporating floral patterns and designs into fashion attire has been the norm, providing a disruptive innovation opportunity for sustainable fashion using biodegradable floral prints on clothing.
2. Floral Photography - Floral-inspired photography is becoming popular and can create a disruptive innovation opportunity for companies to showcase their products in a unique and inspiring way.
3. Nature-inspired Collaborations - The trend of integrating natural elements such as flowers into fashion photo shoots could create innovative collaborations between fashion brands and nature-inspired companies for unique products that capture the essence of nature.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trend of floral-inspired fashion photography to create unique and inspiring campaigns that appeal to customers' senses, enhancing the overall shopping experience.
2. Photography Industry - The photography industry can provide innovative solutions for floral-inspired photography using natural light and other techniques, creating opportunities for new business ventures and revenue streams.
3. Cosmetics Industry - The cosmetics industry can leverage the trend of floral patterns to create new products with floral-infused ingredients, which provide revitalizing benefits to enhance customer experience and promote sustainability and eco-friendliness.