Piper Weiss knows that you ladies might remember getting the stare down from your mom as you descend the stairs, dressed in your rebellious outfit du jour. You thought to yourself, "my mom has NO fashion sense."
Piper Weiss knows that before she donned those faded blue mom jeans, she was most likely sporting the nautical look, a floral romper, skinny jeans or peasant tops long before you were even born--and much before these pieces were on the come back list.
Some of you might have already learned the benefits of dear mother’s wisdom and her vintage closet. Piper Weiss looked to expose the "vintage" treasures in her mom’s closet by starting a blog cataloging photos of her mom and other stylish moms in their prime. The blog by Piper Weiss has recently turned into a photobook titled My Mom, Style Icon.
The book serves as great fashion inspiration and teaches you the lesson to never misjudge dear old mom again.
Yummy Mummy Lookbooks
Piper Weiss Compiles a Photographic Collection of Stylish Moms
Trend Themes
1. Mom Fashion - The trend of showcasing fashionable moms and their vintage closet offers opportunities to create disruptive fashion lines focused on timeless clothing.
2. Family-inspired Fashion - The trend towards recognizing one's mother or other relatives as influencers in personal style creates opportunities for fashion companies to create lines inspired by family members.
3. Nostalgic Fashion - The trend of looking back at vintage clothing styles and incorporating them into current fashion creates opportunities for nostalgic fashion lines.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend of showcasing fashionable moms and their vintage closet by creating new product lines.
2. Publishing - The trend of publishing photobooks of vintage fashion photos of moms creates opportunities for publishing companies to create similar titles.
3. Photography - The trend of showcasing vintage fashion photos of moms highlights opportunities for photography businesses that emphasize relationships and nostalgia.