The fashion week pop-up store is a hyper-charged retail activation that capitalizes on influential events. This year, A-COLD-WALL* released a temporary shop that highlighted the contemporary brand's runway show offerings, as well as pieces of its Fall/Winter 2019 and Spring/Summer 2019 capsules.
The concept store is launched with respect to London Fashion Week. The timing works out perfectly, as streetwear enthusiasts and attendees of the event will be in the mind space of browsing and shopping contemporary collections.
The fashion week pop-up store by A-COLD-WALL* ran until June 9th. Working off the momentum of its retail activation, the brand is debuting its Spring/Summer 2020 capsule. The collection is provocatively named 'MATERIAL STUDY FOR SOCIAL ARCHITECTURE' and the highly anticipated launch will be made available to "members of the public via a registration system on the A-COLD-WALL* website."
Fashion Week Pop-Up Stores
A-COLD-WALL* Debuts a Temporary Menswear Shop for London Fashion Week
Trend Themes
1. Fashion Week Pop-up Stores - Fashion retailers can capitalize on influential events by creating hyper-charged pop-up stores during fashion weeks.
2. Contemporary Brand Show Offerings - Contemporary fashion brands can attract attention and generate buzz by showcasing their runway show offerings in temporary pop-up stores.
3. Streetwear Enthusiasts Shopping - Pop-up stores during fashion weeks provide a prime opportunity for streetwear enthusiasts to browse and shop contemporary collections.
Industry Implications
1. Fashion Retail - Fashion retailers can create pop-up stores during fashion weeks to showcase their brand and attract customers.
2. Event Activation - Temporary pop-up stores during fashion weeks can serve as a powerful marketing tool for contemporary fashion brands to showcase their offerings.
3. Streetwear Fashion - Pop-up stores during fashion weeks provide a platform for streetwear brands to connect with their target audience and offer exclusive collections.