Due to the COVID-19 pandemic, fashion week 2020 is taking on a much different form. Instead of packed runways and media events, designers are opting to release timely collections that focus on the moment, instead of seasons ahead. A perfect example of this is Chaos X Fendi, who came together for a FW 2020 line that features highly fashionable tech accessories that serve a practical application.
The line offers pieces like a chain that can hold one's tech accessories, alongside a smartwatch cover that arrives in multiple colorways. Another standout piece is the crossbody bag with zipper-inspired straps. This bag stands out for its lighter-holding compartment that should appeal to the edgier of the brand's consumers.
Fashionable Tech Accessory Collabs
Fendi X Chaos' Fashionable Tech Line is for Fashion Week 2020
Trend Themes
1. Fashion-tech Collaboration - The trend of fashion and tech companies joining forces to create trendy, yet practical, tech accessories presents an opportunity for disruptive innovation in the wearable technology industry.
2. Seasonless Fashion Collections - The trend of releasing collections that focus on the moment instead of seasons ahead, presents an opportunity for disruptive innovation in the fashion industry, especially in light of the COVID-19 pandemic.
3. Smart Accessories - The trend of creating fashionable, yet practical smart accessories such as smartwatch covers, tech chains, and crossbody bags with lighter-holding compartments presents an opportunity for disruptive innovation in the wearable technology industry.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity for disruptive innovation in the creation of seasonless collections that focus on the moment, as well as through collaborations with the tech industry to create fashionable and practical tech accessories.
2. Wearable Technology Industry - The wearable technology industry has an opportunity for disruptive innovation in the creation of smart accessories that merge fashion and practicality, as well as through collaborations with the fashion industry.
3. Consumer Electronics Industry - The consumer electronics industry can take advantage of the trend of creating fashionable tech accessories by collaborating with fashion companies to create smart accessories that blend style and functionality.