Western culture is beginning to embrace middle eastern culture with the popularization of turbans in fashion. For the Yigal Azrouel Cruise 2010 Collection, there is a colorful collection of urban-chic wear with a middle eastern twist. Every model sports a turban that is brightly colored in yellow, purple, teal, etc.
This westernizing of middle eastern tradition is definitely something to look out for!
Implications - Turban-inspired apparel is indicative of the growing impact of globalization on the fashion and apparel industry. While this pattern is generally thought of as North American fashions influencing dress in other global regions, this pattern shows there is clearly a market for the reverse case.
Turbantastic Fashion
The Yigal Azrouel Cruise 2010 Collection Rocks Modernized Turbans
Trend Themes
1. Globalization of Fashion - The westernization of middle eastern fashion indicates the growing impact of globalization on the fashion industry, creating opportunities for cross-cultural fashion collaborations and adaptations.
2. Revival of Traditional Garments - The popularization of turbans in western fashion signifies a resurgence of interest in traditional middle eastern attire, presenting opportunities for designers to modernize and reinterpret other cultural garments.
3. Colorful Headwear Trend - The use of brightly colored turbans in fashion shows a rising trend of vibrant and eye-catching headwear, creating opportunities for accessory designers to experiment with bold and unconventional headpieces.
Industry Implications
1. Fashion and Apparel - The adoption of turbans in western fashion presents a disruptive innovation opportunity for fashion brands to incorporate middle eastern elements into their collections and expand their target market.
2. Cross-cultural Collaborations - The westernization of middle eastern fashion opens up opportunities for cross-cultural collaborations between designers and brands from different regions, promoting diversity and cultural exchange.
3. Accessories and Headwear - The rising trend of colorful turbans creates a demand for unique and visually appealing headwear, providing opportunities for accessory designers to create innovative and fashionable headpieces.