Madrid-based designer Antonio García Cárceles is tasked to create a visually appealing and consumer-engaging fashion identity for KLING. For the project, the creative focuses on the design preferences of the Millennial audience — the brand's target demographic. The youthful quality is communicated through a fashion identity that builds on color, contemporary movements, and industrial sensibilities.
Antonio García Cárceles creates promotional materials for KLING that embrace flat design and quirky graphics with a retro flair. Moreover, the brand's brick-and-mortar location is the component that most accurately reflects the intended visual perception of the brand. A whimsical contrast is reached within the interior of the shop through the incorporation of playful and boldly colored fixtures on a relatively plain industrial-style backdrop. Moreover, the neon wall art further contributes to the contemporary fashion identity of KLING.
Chic Whimsical Fashion Identities
Antonio García Cárceles Creates a Youthful Aesthetic for KLING
Trend Themes
1. Industrial Whimsy - Designing fashion spaces that incorporate industrial backdrops with bold, playful fixtures and elements creates a unique and innovative aesthetic that appeals to younger audiences.
2. Flat Design with a Retro Flair - Embracing flat design and quirky graphics with a retro flair in promotional material introduces an engaging, contemporary and playful visual identity for brands.
3. Youthful Industrialism - A youthful and industrial fashion identity that uses bold colors and contemporary movements to convey the taste of millennial audiences is a fresh approach for brands targeting this demographic.
Industry Implications
1. Retail Fashion - Incorporating bold, playful fixtures and elements on a plain industrial-style backdrop and using neon wall art can enhance the visual perception and inviting atmosphere in retail fashion spaces.
2. Print and Graphic Design - Applying flat design with a retro flair through quirky graphics is a fresh and engaging approach for brands looking to appeal to younger audiences through print and graphic design materials.
3. Interior Design - Integrating playful and boldly colored fixtures on plain industrial backdrops while incorporating neon wall art in interior design adds a visually-pleasing contrast that appeals to younger generations with a bold sense of taste.