Chloe went a notch higher with technology by becoming the first fashion house to release a tailored version of its website for the iPhone.
Chloe clients can now check out the fashion brand's latest collections using their iPhone. It also has a "touch to call" function to contact a Chloe boutique everytime they're itching to buy its must-haves.
Implications - Technology is a very cutting-edge, sleek industry, making it the perfect partner for the fashion industry. The rise of handheld devices and gadgets has created a demand for more aesthetically pleasing pieces, signifying the first marriage of fashion and technology. The next move in this partnership involves innovations such as this Chloe app.
iFashion
Chloe Fashion House Launches iPhone Friendly Website
Trend Themes
1. Fashion-technology Integration - The fashion industry is embracing technology by creating tailored versions of their websites for mobile devices, signaling a trend towards the integration of fashion and technology.
2. Mobile Shopping Experience - Fashion brands are enhancing their mobile websites with features like 'touch to call' to make it easier for customers to browse and shop on their smartphones.
3. Sleek Fashion Gadgets - The demand for aesthetically pleasing fashion pieces has increased with the rise of handheld devices, creating opportunities for fashion brands to develop innovative fashion gadgets.
Industry Implications
1. Fashion - Fashion brands like Chloe are utilizing technology to enhance the shopping experience and cater to the growing demand for mobile-friendly fashion websites.
2. Technology - The partnership between fashion and technology opens up opportunities for innovative app development and creating tech-enabled fashion accessories.
3. Mobile Retail - The integration of fashion and technology is driving the growth of mobile shopping, leading retailers to invest in mobile-friendly websites and features like 'touch to call'.