The Fashion Gone Rogue 'The New Modern' online editorial juxtaposes clean lines with sculptural silhouettes to create outfits that are at once minimal and full of details. Utterly modern, the outfits are made for contemporary women who want to make a statement in the most understated way possible.
Shot in studio against a grey backdrop by photographer Christos Karantzolas, the Fashion Gone Rogue 'The New Modern' online editorial stars model Laura Kargulewicz. Stylist Christine de Lassus outfitted the blonde beauty in a predominantly black and white wardrobe featuring the likes of Rick Owens, A.F. Vandevorst and Thom Browne. Made for fall, most of the focus is on oversized jackets and masculine coats. Hair stylist Menelaos Alevras and makeup artist Andie Markoe-Bryne finish the looks.
Cleanly Sculptural Editorials
The Fashion Gone Rogue 'The New Modern' Stars Laura Kargulewicz
Trend Themes
1. Sculptural Minimalism - There is an opportunity for fashion brands to capitalize on the trend towards sculptural silhouettes with clean lines that create a bold yet understated statement.
2. Monochromatic Wardrobing - There is a disruptive innovation opportunity for fashion companies to create collections that feature predominantly black and white wardrobe options that cater to the contemporary minimalist consumer.
3. Oversized Outerwear - There is potential for innovative fashion brands to capitalize on the trend towards oversized jackets and masculine coats for fall fashion collections.
Industry Implications
1. Fashion - Fashion companies can leverage the trend towards clean lines, sculptural silhouettes, monochromatic wardrobing, and oversized outerwear to create collections that appeal to the contemporary minimalist consumer.
2. Photography - Photography professionals can capitalize on the trend towards clean, grey backdrops and minimalist styles to create visually striking editorials and fashion campaigns.
3. Beauty - Beauty companies can take advantage of the minimalist trend in fashion to create makeup looks and hairstyles that complement and enhance the clean, understated aesthetic of the overall look.