The days might be getting darker on the Northern Hemisphere, but the Fashion Gone Rogue 'Sunny Side' online editorial brings some radiant cheer to brighten up those gloomier days. Concentrating on arguably the most cheerful color on the spectrum, yellow, it shows people that by injecting it into their wardrobe, their whole attitude could change for the better.
Shot by photographer Saskia Wilson, the Fashion Gone Rogue 'Sunny Side' online editorial stars model Mali Koopman. The brunette beauty was clad in happy pieces from such labels as Rag & Bone, Givenchy and Jessica Gibson by stylist duo Jessica Gibson and Ricky James Flynn. Captured outdoors against a white and concrete backdrop, the looks are finished with bronzed skin and an elegant updo.
Cheerful Yellow Fashion
The Fashion Gone Rogue 'Sunny Side' Phootshoot Stars Mali Koopman
Trend Themes
1. Colorful Fashion - Disruptive innovation opportunity: Develop sustainable and ethically sourced yellow clothing lines to meet the rising demand for cheerful and vibrant fashion.
2. Positive Attitude Movement - Disruptive innovation opportunity: Create digital platforms and apps that promote positivity and self-expression through fashion, specifically focusing on the color yellow.
3. Outdoor Fashion Photography - Disruptive innovation opportunity: Develop advanced AI-powered virtual fashion studios that bring outdoor fashion photography experiences to consumers, eliminating the need for physical photoshoots.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate AI and AR technologies into fashion retail platforms to create immersive shopping experiences centered around cheerful and yellow-themed fashion.
2. Photography - Disruptive innovation opportunity: Pioneer drone photography for fashion shoots, capturing stunning aerial images and providing a unique perspective for fashion editorials.
3. Apparel Styling - Disruptive innovation opportunity: Utilize virtual fitting and styling technologies to offer personalized fashion recommendations based on the positive psychological impact of the color yellow.