The Fashion Gone Rogue 'High Impact' editorial is aptly titled. Full of vibrant hues and dramatic shots, the images look like something straight out of a comic book. Models Sam Ypma and Kendall Graham play the superheroes (or villains, the viewer can decide) as they roam urban streets on a dark and cloudy day.
Shot by Tina Chang, a photographer born in Hong Kong, raised in Canada and based in the United Arab Emirates, the Fashion Gone Rogue 'High Impact' editorial was styled by Leah Van Loon. Van Loon put together an edgy wardrobe with the likes of Prada, Diane von Furstenberg, Alexander Wang, Paul Hardy and more. Hairstylist Kirsten Klont played with blue and green neon-colored ponytails while makeup artist Nickol Walkemeyer worked with berry lips.
Ponytail-Dyed Editorials
The Fashion Gone Rogue 'High Impact' Photoshoot is Dark and Edgy
Trend Themes
1. Neon Hair - The trend of bright and bold neon color hairstyles has spawned a new market of hair products and treatments that cater to individuals who want to experiment with wild hair colors.
2. Comic Book-inspired Fashion - The trend of incorporating comic book and superhero-inspired fashion into editorials and fashion lines has created an opportunity for designers to experiment with new creative storytelling and product design approaches.
3. Dark and Edgy Photography - The trend of dark and goth-inspired photo shoots has opened new avenues for artistic and commercial photographers to showcase their skills in evoking deep, moody emotions through their work.
Industry Implications
1. Cosmetics - The neon-colored ponytails trend presents a lucrative opportunity for cosmetics brands to introduce new makeup lines that complement and enhance the wild hair colors.
2. Fashion - The trend of comic book and superhero-inspired fashion has created a new product design and merchandising approach that can appeal to a younger customer base who are avid fans of comic book culture.
3. Photography - The dark and edgy photography trend offers a disruptive innovation opportunity for photographers to explore new creative techniques and storytelling elements to push the boundaries of the fashion editorial genre.