Derived from the farm-to-table movement, the farm-to-can cocktail is a popular concept, refering to alcoholic beverages made with locally sourced, farm-fresh ingredients that come in the convenience of a can. The queer woman-founded brand Anytime Spritz is an excellent example of "a flavor-first, farm-to-can cocktail," boasting 100% transparent and sustainable ingredients.
Marketed as being "conceptualized from the ground up," Anytime Spritz contributes directly to farmers who employ regenerative agricultural practices. The beverages are offered in three flavors, including refreshing Herby Lime Fizz with key limes sourced from Florida, zesty Yuzu Ginger Punch with Yuzu juice from Japan, and a delicate Cranberry Amaro Splash that boasts cranberries from Bussman Farms in Sixes. These farm-to-can cocktails are "ideal for summer sipping, effortless hosting, and post-work pick-me-ups." The recipe contains no lab-grown ingredients or artificial flavors.
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Trend Themes
1. Farm-to-can Cocktails - The farm-to-can cocktail trend emphasizes locally sourced, farm-fresh ingredients in convenient canned beverages.
2. Transparent Ingredients - The demand for transparency in ingredients is a growing trend in the beverage industry, as consumers seek sustainable and ethically sourced products.
3. Regenerative Agriculture - The use of regenerative agricultural practices is gaining popularity as a trend in the farming industry, contributing to the sustainability of farm-to-can cocktails.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the farm-to-can cocktail trend by offering canned alcoholic beverages made with locally sourced, sustainable ingredients.
2. Agriculture Industry - The agriculture industry has an opportunity to incorporate regenerative practices to meet the demand for sustainable ingredients in farm-to-can cocktails.
3. Consumer Goods Industry - The consumer goods industry can respond to the trend of ingredient transparency by offering products that clearly disclose the sourcing and sustainability of their ingredients.