'Farmer Focus,' the Harrisonburg-based organic chicken production company, is bringing its selection of pre-seasoned chicken products to retail shelves. The brand's selection includes boneless chicken breasts, seasoned free-range half chickens, and free-range chicken thighs, each of which was designed with consumer interests in mind.
Farmer Focus stated that its new line of pre-seasoned chickens, which includes flavors such as red curry, toasted lager, and zesty Peruvian, will "help retail partners address shifting consumer tastes which were accelerated by CoViD." Farmer Focus won various rewards for its pre-seasoned chicken line at events such as the 'NEXTY Awards.'
Farmer Focus products are available now at retailers across the United States, such as 'Giant Eagle,' 'Fresh Thyme,' 'Fresh Direct,' and many more.
Pre-Seasoned Chicken Products
'Farmer Focus' Brought its Chicken Selections to Retail Shelves
Trend Themes
1. Pre-seasoned Chicken Trend - A growing trend in the food industry is the demand for pre-seasoned and flavored cuts of chicken, creating opportunities for companies to innovate with unique flavor combinations.
2. Organic Chicken Production Trend - The trend of organic and sustainably produced chicken products is increasing rapidly, presenting opportunities for brands to differentiate themselves through transparent and ethical practices.
3. Convenience Trend in Retail - The trend of pre-seasoned chicken products entering retail markets highlights consumers' growing demand for convenient, prepared meal options, presenting opportunities for innovative packaging and marketing strategies.
Industry Implications
1. Food Service Industry - The food service industry can capitalize on the pre-seasoned chicken trend by offering unique flavor profiles and marketing them towards busy individuals who prioritize convenience and flavor in their meal choices.
2. Organic Farming Industry - The organic farming industry can benefit from the growing trend of organic and sustainably produced chicken products by investing in transparent and ethical practices that align with consumer values and preferences.
3. Retail Industry - The retail industry can offer more prepared meals and pre-packaged products like pre-seasoned chicken to cater to increasingly busy individuals seeking quick and convenient meal solutions.