From farm-inspired fashion styles to organic food production, the Farm Trend Report looks at the hottest trends from the farming industry. Loaded with hundreds of examples of market research, including an additional 53 PRO Trends, our finds will help professionals gain a greater understanding of the key factors creating change and having influence in other industries.
Over the course of the year, an organic and local foods renaissance in the food industry has put a high demand on farming and food production. Modern consumer lifestyles and reformed eating habits are creating new opportunities in the farming sector. Likewise, the fashion world is abuzz with the new styles and wardrobes inspired by country life, which is aptly referred to as "farm fashion." Our report, which contains data sourced from a global network of consumers, highlights these trends so businesses can revise strategy and take advantage of these new opportunities.
Whether it's for advertising, marketing or research purposes, the Farm Trend Report is an essential tool for uncovering patterns and isolating consumer interests.
Farm Trend Report
Uncover Emerging Patterns in the Agricultural Sector Using Crowd-Sourced Insight
Trend Themes
1. Organic Food Production - The increasing demand for organic food in the food industry creates opportunities for innovative farming techniques like urban farming.
2. Farm-inspired Fashion - Fashion brands should explore styles inspired by country life to tap into the growth of the 'farm fashion' trend.
3. Reformed Eating Habits - Businesses can develop new food products and services to meet the changing dietary preferences of consumers following reformed eating habits.
Industry Implications
1. Farming - Farms should embrace innovative technologies that facilitate sustainable, organic farming to meet the growing demand for organic food.
2. Fashion - Fashion brands can explore new design inspirations and materials to produce new products that cater to the 'farm fashion' trend.
3. Food - Food companies should develop new products that meet the growing demand for organic, locally sourced food products and cater to consumers with reformed eating habits.