Beloved UK-based retailer Marks & Spencer is enhancing its in-store point-of-sale design with a hydroponic vertical farm displays, courtesy of innovative start-up Infarm who entered in a new partnership with the retailer at the end of 2019.
The vertical farm displays are sure to capture consumer attention – on one hand, due to their tech-forward demeanor and on the other hand, through an appeal to wellness and sustainability through agriculture.
Infarm controls its hydroponic vertical farm displays remotely through a cloud-connected platform. Consumers in one of six Marks & Spencer locations in the UK have the ability "to purchase fresh herbs like Italian, Greek, or Bordeaux Basil, Mint, Curly Parsley and Mountain Coriander," with their roots attached. The initiative has proved successful in "bringing the nutritional produce to consumers right at the point of sale."
In-Store Vertical Farm Displays
Marks & Spencer Launches Infarm’s Vertical Farms in Six Locations
Trend Themes
1. In-store Vertical Farm Displays - The integration of hydroponic vertical farm displays into retail spaces presents an opportunity for businesses to showcase technology, wellness, and sustainability.
2. Tech-forward Point-of-sale Design - Enhancing in-store point-of-sale designs with innovative technologies like hydroponic vertical farms creates a visually captivating and memorable shopping experience for consumers.
3. Cloud-connected Agriculture - The use of cloud-connected platforms to remotely control and monitor hydroponic vertical farm displays offers convenience and efficiency in managing agricultural processes.
Industry Implications
1. Retail - Retailers can leverage in-store vertical farm displays to differentiate themselves, attract customers, and increase sales of fresh produce.
2. Agriculture - The integration of hydroponic vertical farm displays opens up new possibilities for sustainable and efficient farming methods, reducing the reliance on traditional soil-based agriculture.
3. Technology - Technology companies can develop innovative solutions, such as cloud-connected platforms, to support the remote monitoring and management of hydroponic vertical farm displays.