Photographer Farhad Samari shot Zeda and Zelly, two beautiful models from Nous Models, in an exclusive C-Heads editorial. He explains, "I love the feel of this story where [the] girls are just frolicking around the house and hanging out. My idea was to be free spirited." I don't think I'm alone in my assertion that Samari's mission was accomplished here.
The editorial radiates with a particular sense of calm; one that happens on summer days when the air is still, the light is soft and somehow, the world seems a little smaller and more intimate than usual.
The girls quickly shed layers of light, summery clothing, relishing in the partially-naked, barefoot feeling of the season. Jamie Wong of Raggedy Threads styled the girls with garments from the vintage store.
Free-Spirited Summer Editorials
Farhad Samari Photographed Zeda and Zelly for C-Heads
Trend Themes
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C-heads Editorials — Opportunity for photographers to capture free-spirited and intimate moments in fashion editorials.
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Vintage Clothing — Potential for vintage stores to provide summery clothing options for customers looking to embrace a carefree and nostalgic style.
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Modeling Agencies — Disruptive innovation opportunity for modeling agencies to promote and represent models who embody a free-spirited and natural look.
Industry Implications
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Fashion Photography — Opportunity for fashion photographers to capture the essence of free-spirited summer moments in their work.
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Fashion Retail — Potential for fashion retailers to curate and offer vintage clothing options that align with the carefree summer aesthetic.
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Modeling and Talent Management — Disruptive innovation opportunity for modeling agencies to focus on promoting models who embrace natural beauty and a carefree spirit.