Instead of calling attention to a new innovation or product, the latest Volkswagen campaign is actually a farewell video for the auto manufacturer’s classic Beetle.
The history of the car is robust and it absolutely deserves a send out such as this. The style was branded as a "people’s car" back in the 1930s and is said to reach cult status in the 60s. Volkswagen takes this narrative and creates a heartwarming farewell video that depicts a young man as he grows up – from starting a family to building a home. The Beetle is, of course, there for it all.
The farewell video campaign is titled ‘The Last Mile.’ It is animated and is set to the iconic ‘Let It Be’ song, which is famously sung by The Beatles. In addition, the Volkswagen campaign also calls attention to some famous figures – from Ren McCormack and Andy Warhol to Kevin Bacon and Andy Cohen.
Homage-Paying Farewell Videos
The Latest Volkswagen Campaign Bids Farewell to the Iconic Beetle
Trend Themes
1. Farewell Videos - Creating emotional and nostalgic farewell videos for iconic products and brands can help generate engagement and build brand loyalty.
2. Cult Status - Building a brand that reaches cult status can create a dedicated community of fans and drive long-term success.
3. Animated Campaigns - Utilizing animation in advertising campaigns can create a visually appealing and memorable experience for viewers.
Industry Implications
1. Automotive - Automotive companies can leverage farewell campaigns to create an emotional connection with consumers and generate buzz.
2. Entertainment - Entertainment industry professionals can collaborate with brands on farewell campaigns, incorporating iconic songs and famous figures to boost engagement.
3. Advertising - Advertising agencies can explore the use of animation and storytelling in campaigns to captivate audiences and leave a lasting impression.