Fanta’s new mobile app, Stealth Sound System, uses a surefire way to target a specific market. The app is meant as a way for teens to communicate on their cell phones without adults hearing them, and the Stealth Sound System features high-pitched sound frequencies that are inaudible to most people over 20.
Fanta’s Stealth Sound System is based on a controversial technology known colloquially as Mosquito Teen Repellent, which was developed by Howard Stapleton a few years ago to deter teens from loitering outside London shops.
Within Stealth Sound System, individual frequencies are tagged to represent phrases, essentially creating a new language only teens can hear and understand. Stealth Sound System was developed by Ogilvy Advertising.
High-Frequency Mobile App Marketing
Fanta ‘Stealth Sound System' Targets Teens'
Trend Themes
1. High-frequency Mobile App Marketing - The use of high-pitched sound frequencies in mobile apps to target specific markets.
2. Teen Communication Privacy - The development of apps that allow teens to communicate without adults being able to hear or understand their conversations.
3. Inaudible Frequencies as Language - Creating a new language for teens using inaudible sound frequencies.
Industry Implications
1. Advertising - Opportunity for agencies to develop innovative marketing strategies targeting specific demographics using high-frequency mobile apps.
2. Telecommunications - Opportunity for telecommunication companies to create secure and private communication platforms for teens.
3. Mobile App Development - Opportunity for app developers to create unique and specialized apps that cater to the needs and interests of teenagers.