FANG, an American fashion label known for its progressive styles, has unveiled its unisex Fall/Winter 2022 collection, which offers a range of everyday essentials, knitwear items, and outwear jackets, all of which feature experimental cuts, materials, and style elements.
The new collection was launched with an accompanying visual campaign that stars two twin models and utilizes a variety of reflective surfaces to comment on the duality of the new pieces.
"I wanted to use reflection to convey the multitude within each one of us", said the brand’s Creative Director Fang Guo. "Reflection proposes a space for reality and imagination, our outlook as well as what we feel on the inside – just like the collection is meant to be used as a vehicle to channel self-confidence from inside and out."
Duality-Focused Unisex Apparel
FANG's Unisex FW22 Collection Plays with Reflection and Versatility
Trend Themes
1. Unisex Apparel Innovation - Unisex FW22 collection plays with experimental cuts, materials and style elements
2. Reflective Apparel - Collection uses reflective surfaces to convey duality of design and the multifaceted nature of individuals
3. Self-confidence Boosting Clothing - Collection designed as a vehicle to channel self-confidence from inside and out
Industry Implications
1. Fashion/apparel Industry - Industry can create more unisex clothing with experimental designs that appeal to both genders
2. Reflective Materials Industry - Industry can look into using different reflective materials and surfaces to create new apparel and accessories
3. Fashion Marketing Industry - 'Reflection' themed campaigns can be used to promote clothing that conveys unique individual and creative self-expression to boost self-confidence