Red Baron, the maker of family-sized frozen pizza products, is appealing to busy parents for back-to-school season with freezers that are full of free pizzas in Chicago and New York City. At these 'Parent Win Stations' stationed in high-traffic city areas, busy families will be able to stop by and grab a bite to eat. Unlocking the pizza-sharing freezers requires parents to visit Red Baron's Instagram page to get the correct password.
As the time of the year when parents are preparing to send their kids back to school can be a hectic one, Red Baron is hoping to lend a hand in creating more "parenting wins" than "parenting fails," as consumers are often quick to share on social media.
Parent-Targeted Pizza Freezers
Red Baron's 'Parent Win Stations' Share Family-Sized Frozen Pizzas
Trend Themes
1. Convenient Meal Solutions - Red Baron's 'Parent Win Stations' offer busy parents a convenient and quick meal solution.
2. Social Media Engagement - Red Baron's Instagram requirement to unlock the pizza-sharing freezers highlights the trend of companies using social media to engage with consumers.
3. Brand Loyalty and Word-of-mouth Marketing - Red Baron's goal of creating 'parenting wins' aims to generate brand loyalty and positive word-of-mouth marketing among busy parents.
Industry Implications
1. Frozen Food - Red Baron's family-sized frozen pizza products are part of the frozen food industry.
2. Food Delivery - The 'Parent Win Stations' provide a unique food delivery experience for busy families on the go.
3. Social Media Marketing - Red Baron's Instagram requirement showcases the growing industry of social media marketing in the food and beverage sector.