PRESS Premium Alcohol Seltzer, the largest independent alcohol seltzer brand and only woman-owned, recently announced the launch of its new, fall-themed hard seltzer in the Apple Cinnamon flavor.
The Apple Cinnamon hard seltzer is the perfect drink to relax and unwind with this fall. The drink features all-natural ingredients and the hard seltzer's juicy apple notes are complemented with robust hints of cinnamon for a delicious and invigorating beverage. The crisp and refreshing beverage boasts a 4 percent alcohol-by-volume content while only containing 110 calories per serving for a lightweight and guilt-free experience.
It has long been customary to release fall-themed beverages around this time of year, and PRESS' new Apple Cinnamon hard seltzer combines customers' appetite for autumn flavors with the increasing popularity of alcoholic seltzers.
Fall-Themed Hard Seltzers
PRESS Launched the New Limited-Edition Apple Cinnamon Hard Seltzer
Trend Themes
1. Fall-themed Beverages - Opportunity to create unique and seasonal beverage offerings to cater to customers' desire for autumn flavors.
2. Alcoholic Seltzers - Potential to capitalize on the growing popularity of alcoholic seltzers by introducing innovative flavors and ingredients.
3. Low-calorie Alcoholic Drinks - Disruptive innovation opportunity to develop low-calorie beverages that provide guilt-free indulgence without compromising flavor.
Industry Implications
1. Beverage Industry - The launch of fall-themed hard seltzers highlights a trend within the beverage industry to diversify product offerings and capture seasonal demand.
2. Alcohol Industry - The rise of alcoholic seltzers presents an opportunity for the alcohol industry to tap into the growing market for refreshing and low-calorie beverages.
3. Health and Wellness Industry - The demand for low-calorie alcoholic drinks aligns with the wellness trend, opening avenues for collaboration between the alcohol and health industries.