Costco is now carrying Starbucks' iconic fall drink in convenient glass bottles. For the past several years, Starbucks' Pumpkin Spice Latte has become synonymous with autumn. Now the company is offering a blended version of its signature latte in the form of ready-to-drink bottles.
Costco recently confirmed that it will carry bottled Starbucks Pumpkin Spice Frappuccinos at select locations for a limited period of time. The festive fall drink comes in a nine and a half ounce bottle and can be purchased in packs of 12. Unlike traditional Pumpkin Spice Lattes, the festive Frappuccinos are designed to be served cold. The new promotion makes it easier than ever to enjoy Starbucks' classic drink from the comfort of your own home.
For those who can't make it to Costco, Starbucks' Iced Espresso Classic Pumpkin Spice Latte is also available at select grocery stores.
Blended Pumpkin Beverages
This Iconic Fall Drink is Now Available in a Convenient Glass Bottle
Trend Themes
1. Ready-to-drink Pumpkin Beverages - With the rise of convenient, on-the-go options, creating and selling bottled ready-to-drink pumpkin beverages, both hot and cold, offers a disruptive innovation opportunity for beverage companies.
2. Blended Coffee Options - Offering blended coffee options in a convenient format, such as bottled Starbucks Pumpkin Spice Frappuccinos, provides an opportunity for coffee companies to tap into the fall drink market and attract new consumers.
3. Festive Limited-time Offerings - Creating festive, limited-time offerings like bottled Starbucks Pumpkin Spice Frappuccinos at select locations can attract customers and increase sales during the seasonal period, and presents an opportunity for companies to experiment with new flavors and products.
Industry Implications
1. Beverage - The beverage industry can look to offer more ready-to-drink options and seasonal drinks, like pumpkin beverages, in new, innovative formats to appeal to different consumer preferences.
2. Coffee - The coffee industry can expand their offerings to include blended coffee options in bottles to provide customers with cold drink options and tap into the market for seasonal drinks.
3. Grocery/retail - Grocery and retail stores can engage seasonal shoppers by carrying limited-time, festive products, like Starbucks Pumpkin Spice Frappuccinos, and experimenting with new seasonal offerings that align with consumer trends.