1930s-Inspired Fall Fashion

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The Fall 2020 H&M Collection Uses All Recycled Materials

The Fall 2020 H&M Collection is an eight-piece fashion capsule that focuses on the use of all recycled materials and design details that reference 1930s style. The vintage-inspired Fall fashion collection includes ruffles, puffed sleeves and lace insets, jacquard, and as H&M describes, the collection shares "vintage silhouettes with a fashion-forward modernity in dress lengths that range from mini to maxi and a full-length double-breasted coat."

The sustainably designed fashion collection supports H&M's mission of using only recycled and sustainably sourced materials by 2030, and this collection makes the most of materials like recycled polyester, recycled nylon, recycled wool from textile waste, alongside other eco-friendly materials.

Fashion fans will appreciate that the H&M Fall Fashion 2020 collection reinterprets vintage styles for today with twist that focuses on recycled material use.
Trend Themes
1. Sustainable Fashion - Opportunity for businesses to focus on using recycled and eco-friendly materials in fashion collections.
2. Vintage-inspired Fashion - Disruptive innovation opportunity to reinterpreting vintage styles with a modern twist.
3. Sustainable Sourcing - Businesses can explore using only recycled and sustainably sourced materials in their fashion collections.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to incorporate recycled materials and vintage-inspired fashion into their collections.
2. Textile Manufacturing - Disruptive innovation opportunity for textile manufacturers to produce eco-friendly materials and fabrics.
3. Sustainability Consulting - Opportunity for sustainability consultants to help fashion brands transition to using recycled and sustainable materials.

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