‘Fake’ by Matias Troncoso is a mockery of the fraudulent behaviours deeply ridden into American culture. From props to lighting to color, the series oozes dirty fabrication. The theme is taken to the next level with Troncoso’s attention to micro detail. The model looks as though she’s on the verge of being packaged and sold. Her uber-bleached hair looks brittle and broken and her band-aid-adorned nipples suggest a surgical alteration. The plastic animal and fake beach meld into the retro wallscape, creating a Truman Show-esque feel.
The Fake photo series is a bold statement about the unnatural state of consumers and the looming surrender to all things fabricated. Say goodbye to those natural beauties and say hello to life-size Barbies.
Plastic Personality Portraits
‘Fake' by Matias Troncoso is a Consumption Mockery
Trend Themes
1. Fraudulent Behaviours - The trend towards mocking fraudulent behaviors in consumer culture presents opportunities for disruptive innovation in ethical advertising and transparent business practices.
2. Dirty Fabrication - The trend towards dirty fabrication in art and design opens up possibilities for disruptive innovation in sustainable materials and eco-friendly manufacturing processes.
3. Unnatural Consumers - The trend of highlighting the unnatural state of consumers creates opportunities for disruptive innovation in the development of natural and organic products.
Industry Implications
1. Advertising - The disruptive innovation opportunity lies in creating ethical advertising campaigns that expose and challenge fraudulent behaviors.
2. Art and Design - The disruptive innovation opportunity lies in using sustainable materials and manufacturing processes to create art and design pieces that evoke a sense of dirty fabrication.
3. Beauty and Personal Care - The disruptive innovation opportunity lies in developing natural and organic products that counter the trend of consumers surrendering to fabricated beauty standards.