The Toma Leche campaign was produced by Grupo Gallegos. "Toma leche" is Spanish for "drink milk" and apparently, if you do just that, and you are a butt-ugly, nasty-ass "bruja" or witch, you will turn into a beautiful, regular chick.
Cute fairytale-influenced commercial. Very cute.
Image source
Implications - The use of familiar, fairy tale-inspired imagery in campaigns and products creates an instant connection between consumer and brand. This may be due to the feeling of nostalgia a consumer encounters when faced with the concept of a fairy tale. Companies like Toma Leche recognize and capitalize on this fact, creating a campaign that consumers can understand and relate to.
Fairytale Commercials
Toma Leche Milk Ads
Trend Themes
1. Fairy Tale-inspired Imagery - Utilizing familiar fairy tale-inspired imagery in campaigns and products can evoke nostalgia and create an instant connection between consumers and brands.
2. Nostalgia Marketing - Capitalizing on the feeling of nostalgia that consumers experience when encountering fairy tale concepts can help companies create campaigns that consumers can understand and relate to.
3. Consumer-brand Connection - Creating a strong connection between consumers and brands through the use of fairy tale imagery can enhance brand loyalty and increase consumer engagement.
Industry Implications
1. Advertising - The advertising industry can explore the use of fairy tale-inspired imagery to create impactful and relatable campaigns that resonate with consumers.
2. Food and Beverage - Food and beverage companies can leverage nostalgia marketing by incorporating fairy tale themes into their products and promotions to establish a stronger emotional connection with consumers.
3. Marketing and Branding - The marketing and branding industry can benefit from incorporating fairy tale elements into their strategies to evoke nostalgia and foster a deeper connection between consumers and brands.