Fabled Fashion

The Lu Flux Spring 2010 Line Takes Us to a Land Far Away

Fairytale-inspired fashion was the focus for the Lu Flux Spring 2010 collection. This mystical shoot takes place at the entrance of a castle with a dame and a knight showing off the the British designer's latest offering.

The pieces are actually created from various pieces of salvaged textiles coupled with heavy doses of creativity and fearlessness. Lu Flux is never one to shy away from unconventional and free-spirited design.

The inclusion of cartoonish animal images on some of the pieces in the Lu Flux Spring 2010 collection is another indication that the designer had to believe in fairytales to pull this collection off.
Trend Themes
1. Fairytale-inspired Fashion - Opportunity for designers to create clothing and accessories with whimsical and fantasy elements, appealing to consumers looking for unique and imaginative looks.
2. Upcycled Textiles - Potential for fashion brands to utilize salvaged and repurposed materials to create sustainable and eco-friendly garments, catering to environmentally conscious consumers.
3. Cartoonish Animal Motifs - Chance for designers to incorporate playful and animated animal graphics into their designs, targeting consumers who enjoy quirky and lighthearted fashion.
Industry Implications
1. Fashion Design - Disruptive innovation opportunities lie in creating unique and imaginative clothing and accessories that draw inspiration from fairytales and fantasy.
2. Sustainable Fashion - The use of upcycled textiles presents an opportunity for brands to pioneer sustainable practices and cater to the growing demand for eco-friendly fashion.
3. Graphic Design - Incorporating cartoonish animal motifs into fashion designs opens up possibilities for graphic designers to collaborate with fashion brands and create playful and animated graphics.

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