The poignant 'Is it Factory-Farmed Chicken?' skit by Food & Water Watch is a humorous spoof on Portlandia’s 'Is it Local?' The original sketch by Fred Armisen and Carrie Brownstein focuses on a couple at a restaurant ordering a chicken for dinner and exhaustively questioning whether it was raised locally, organically and in a cruelty-free environment. Even though it’s still quite upbeat, Food & Water Watch puts a darker spin on the skit in its own version, showing a couple that asks about the chicken they are going to be eating, only to have the praises of factory farming sung to them by the waitress.
Although the chicken is made to seem completely unappetizing, the couple eats up all the grim information about factory farming. The ad cleverly asks people to consider: "would you really eat chicken if you knew the facts?"
Delectable Chicken Cruelty Spoofs
Food & Water Watch Makes Factory-Farmed Chicken Sound Delightful
Trend Themes
1. Humorous Messaging for Food Industry Ethics - Using humor to bring attention to animal welfare issues in the food industry.
2. Factory Farming Awareness Campaigns - Promoting awareness of factory farming and supporting ethical farming practices.
3. Consumer Demand for Sustainable Food Production - Increasing demand for environmentally and socially responsible farming practices in the food industry.
Industry Implications
1. Food and Beverage - Opportunity to promote ethical farming practices and increase demand for sustainable food production.
2. Advertising and Marketing - Opportunities to build campaigns that use humor to promote ethical food production.
3. Non-profit and Advocacy Organizations - Opportunities for non-profits to use humor and creativity in campaigns that raise awareness about factory farming and ethical food production.