Here's another Photoshop contest that we just can't seem to get enough of. This one invited cloners to replace eyes with mouths. The result is ridiculously hilarious and a great time suck. It's so easy to do, but so effective. Some of the photos don't look all that freaky, while others (Richards and Oprah) just seem to have a face that should be all mouth.
Implications - Beauty standards are changing rapidly, and these Photoshop creations demonstrate how far consumers are willing to go to take part in this challenge. Disfiguration is just one method for society to encourage industries to reconsider how culture can measure beauty. Companies can benefit from this movement by demonstrating how certain products do not conform to traditional conceptions of allure.
Digital Facial Disfiguration
Mouths Replace Eyes in This Creepy Photoshop Contest
Trend Themes
1. Facial Disfiguration - The trend towards unconventional beauty standards challenges traditional concepts of beauty and opens up opportunities for companies who step outside of the box to cater to this market.
2. Mouths as Replacement for Eyes - The trend towards photoshopped images replacing eyes with mouths opens up opportunities for companies to create products and marketing campaigns that challenge traditional conceptions of beauty.
3. Digital Art Contests - The popularity of Photoshop contests on social media creates opportunities for companies to leverage this trend to increase brand awareness and engagement with consumers.
Industry Implications
1. Beauty and Cosmetics - As beauty standards shift towards disfiguration, companies can create products and campaigns that embrace these unconventional trends, pushing the industry to explore new ways of celebrating beauty.
2. Digital Advertising - The popularity of Photoshop contests on social media creates new opportunities for companies to create innovative and disruptive advertising campaigns that focus on unconventional beauty standards.
3. Art and Design - The rise of digital art contests showcases a growing demand for creative platforms that foster artistic expression and innovation, creating opportunities for companies to invest in emerging technologies that support these contests.