Facebook is adding music videos on the platform, as well as creating a dedicated music section for Facebook Watch. Official music videos will be available to users in the United States through the NEws feed. A number of notable music videos will be released on the platform from artists including J. Balvin, Karol G, Sebastian Yatra, Calibre 50, and more. Users will also be able to browse music videos by the artist.
Facebook stated that adding immersive music content will captivate users since festivals and concerts have been canceled. Adding the music video content was made possible through partnerships between the social media platform and major entertainment companies, including Sony Music, Universal Music Group, Warner Music Group, and more.
Social Media Music Videos
Facebook Added Music Videos and Created a New Section for Facebook Watch
Trend Themes
1. Immersive Music Content - Opportunity for businesses to create immersive music content that captivates users and fills the void left by canceled festivals and concerts.
2. Partnerships with Entertainment Companies - Disruptive innovation opportunity for companies to form partnerships with major entertainment companies to offer exclusive music video content on social media platforms.
3. Artist-centric Music Video Browsing - Potential for businesses to develop artist-centric music video browsing features that allow users to easily discover and explore music videos from their favorite artists.
Industry Implications
1. Social Media - The social media industry can benefit from incorporating music video content to enhance user engagement and offer a new form of entertainment.
2. Entertainment - Opportunity for the entertainment industry to leverage partnerships with social media platforms to distribute official music videos and reach a wider audience.
3. Concerts and Festivals - Disruptive innovation potential for concert and festival organizers to collaborate with social media platforms to create virtual concert experiences and promote music videos.