Facebook Viewpoints is a new app from the social media brand that will enable users to participate in research, surveys and more in exchange for valuable rewards. The app works by having users set up an account and wait until they are invited to join specific programs that will collect information; participants will be informed of how the info will be used as well as how many points they will receive for joining in. Users can amass points for their participation that can be exchanged for money down the line that will be deposited directly into their PayPal account for enhanced ease of use.
The Facebook Viewpoints app is presently only available for users in the US to participate.
Rewarding Social Survey Apps
Facebook Viewpoints Pays Participants for Their Opinion
Trend Themes
1. Reward-based Research Apps - Disruptive innovation opportunity: Developing apps that reward users for participating in research and surveys.
2. Incentivized Data Collection - Disruptive innovation opportunity: Creating platforms that offer valuable rewards to users in exchange for their data and information.
3. Monetizing User Opinions - Disruptive innovation opportunity: Implementing strategies to monetize user opinions and feedback through a rewards system.
Industry Implications
1. Market Research - Disruptive innovation opportunity: Introducing new platforms that revolutionize the way market research is conducted by incentivizing participation and data collection.
2. Consumer Insights - Disruptive innovation opportunity: Creating innovative solutions that gather and analyze consumer insights through incentivized surveys and feedback.
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