To celebrate the fact that Facebook now features more than 1 billion worldwide users, the social media giant has released 'Facebook: The Things That Connect Us.' The intense and dramatic video features the various means through which human beings interact with one another. With the epic slogan of "chairs are like Facebook," one can interpret this in a variety of ways. Whether you choose to see Facebook as the means to helping people connect both digitally and in person, or simply replacing the in-person aspect of connection, Facebook is out to prove they are the connector of the people.
Their video focuses on the global aspect of the corporation. Showcasing a wide variety of cultures, people and places, the video aims for, and falls short of, a tear-jerker effect. Regardless, the Facebook: The Things That Connect Us video marks one of Facebook's first attempts at advertising itself, something they have markedly stayed away from previously.
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