Facebook Sponsored Stories is the new ad format by the social media giant that allows user-generated content to form sponsored advertisement messages. Similar to Twitter's Promoted Tweets program, companies can pay to advertise if you post a status including their name in it.
Facebook Sponsored Stories is a chance for brands to get more interactive with their target markets, using the power of online advertising to include videos and other more personalized material.
Implications - Interactivity is a constantly growing fad in the market and advertising industries. Companies are relying on customer involvement to promote their products and services at a rapidly increasing rate. The concept of companies and buyers working together is beneficial to businesses looking to expand their target demographic by creating a connection with their customers.
Personal Social Media Stories
Facebook Sponsored Stories Turn Your Updates into Advertising
Trend Themes
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Interactive Advertising — Companies are using customer involvement to promote their products and services.
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Target Market Expansion — Businesses are looking to expand their target demographic by creating a connection with their customers.
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User-generated Content — The power of online advertising is being utilized for including personalized material in advertisements.
Industry Implications
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Social Media — Social media platforms like Facebook are creating opportunities for interactive advertising.
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Marketing — Companies are using interactivity to expand their target market and connect with customers.
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Advertising — The concept of user-generated content is transforming the advertising industry.