Lush offers a wide range of unique face-and-body scrubs. Ocean Salt is one of the brand's best-sellers in this category. The beloved formulation recently underwent a make-over and the new formula is gentler than the original and vegan, as well. The new ocean-inspired face-and-body scrub by Lush features "the same base of scrubby sea salt, softening avocado butter and refreshing lime" but it also includes skin-softening silken tofu, mango butter, and japan wax in place of lanolin. Because of the inclusion of these new ingredients, the new face-and-body scrub is self-preserving and it leaves a protective layer on one's skin after rinsing.
Of course, the vegan version of the Ocean Salt Scrub still promises to effectively exfoliate, moisturize, and improve complexion—the benefits that won over consumers in the first place.
Refreshing Face-and-Body Scrubs
Lush's Updated Ocean Salt Scrub is Vegan and Self-Preserving
Trend Themes
1. Vegan Skincare - There is a trend of companies replacing animal-derived ingredients with plant-based ones to offer vegan skincare products.
2. Gentle Exfoliation - Consumers are showing an increased interest in gentle exfoliation options that do not compromise on effectiveness when it comes to skincare.
3. Self-preserving Skincare - An emerging trend in skincare is the use of ingredients that allow for self-preserving products without the need for additives or preservatives.
Industry Implications
1. Skincare - Companies in the skincare industry can innovate by offering more plant-based, gentle, and self-preserving skincare products to meet growing consumer demand.
2. Natural Beauty - The natural beauty industry can capitalize on the trend of gentle and vegan skincare by offering products that emphasize their use of natural and sustainably-sourced ingredients.
3. Eco-friendly Products - As more consumers show a preference for eco-friendly and sustainable products, companies in the industry can innovate by using ingredients that allow for self-preserving products that have a longer shelf life and produce less waste.