This Fabio Mancini photoshoot is captured by photographer Donnie Garcia and highlights I'm Brian's latest menswear range. The brand's Spring/Summer 2016 collection is revealed in the ad that features tropical imagery and luxe clothing staples.
Lensed amidst an exotic island setting, this Fabio Mancini photoshoot spotlights an array of vacation-ready pieces. Its most notable looks include versatile trench coats which are a fresh take on an iconic outerwear staple along with statement tees that are layered under lightweight knits.
These tees put fashion fans in the summer mood and promote fun styling without discounting comfort. This Donnie Garcia editorial is candid and scenic, capturing star Fabio as he poses in a modern mansion patio and even as he takes a dip in a pool while wearing designer wardrobe picks.
Vacation-Ready Menswear Editorials
This Fabio Mancini Photoshoot Boasts Tropical Imagery
Trend Themes
1. Vacation-ready Menswear - The trend of designing clothing specifically for vacation wear presents an opportunity for fashion brands to tap into a growing market segment.
2. Exotic Island Imagery - The trend of using exotic island locations in fashion photoshoots creates an opportunity for travel companies and destination marketing organizations to collaborate with fashion brands.
3. Layering Lightweight Knits - The trend of layering lightweight knits over statement tees offers an opportunity for fashion brands to create versatile and stylish outfits for different seasons.
Industry Implications
1. Fashion - The fashion industry can seize the disruptive innovation opportunity of designing vacation-specific menswear collections with versatile trench coats, statement tees, and lightweight knits.
2. Travel - The travel industry can collaborate with fashion brands to create marketing campaigns that promote exotic island destinations and vacation-ready menswear.
3. Apparel - Apparel companies have the opportunity to capitalize on the trend of layering lightweight knits over statement tees, creating fashionable wardrobe options for consumers.