The love of LEGO has even extended to soap ads by the looks of the Fab Detergent ad campaign. Considering that children are often targeted in detergent advertising because, let’s face it, they are more prone to spills and stains, these iconic building blocks are definitely appropriate.
Conceived and executed by Panama-based ad agencies Cerebro and Y & R, the Fab Detergent ad campaign is simple, direct, and yet clever and original. Despite going to the traditionally expected stain image, this LEGO look takes it to the next level.
The Fab Detergent ad campaign features art direction by Francisco Bernal and Alberto Weand Ortiz, copywriting by Jorge Heilbron and photography by Carlos Villareal. The beauty about this campaign is that it makes you imagine how the spills actually happened.
Toy-Inspired Soap Campaigns
These Fab Detergent Print Ads Use LEGO Stains to Target Children
Trend Themes
1. Lego-inspired Advertising - Disruptive innovation opportunity: Explore incorporating LEGO elements into advertising campaigns to target children.
2. Iconic Block Marketing - Disruptive innovation opportunity: Utilize iconic building blocks as a visual element to create unique and memorable marketing campaigns.
3. Child-centric Stain Campaigns - Disruptive innovation opportunity: Develop stain-focused advertising campaigns that specifically target children and their propensity for spills and stains.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Engage with ad agencies to create innovative and attention-grabbing campaigns using playful elements like LEGO.
2. Detergent - Disruptive innovation opportunity: Collaborate with detergent brands to create child-friendly products and leverage targeted advertising campaigns towards parents.
3. Photography - Disruptive innovation opportunity: Experiment with creative photography techniques to capture unique and eye-catching imagery for marketing purposes.