For the Spring/Summer 2022 season, Eytys focuses strongly on the intricacies of denim materials. The inspiration behind the capsule nods to its own creative director Max Schiller and his life journey. During the pandemic, Schiller focuses in on his own pace in life, explaining that he found value in slowing down and paying attention to those he loved at home.
This same sense is captured through fashion designs for the season. He offers a wide range of denim in a series of different styles, designs, colors, and unique washes. The capsule also features blue denim that serves as the base for constellation-style studs. The rest include loose denim with gray hues and wheat undertones and denim with white marbling details.
Denim-Centric Spring Fashion
Eytys' SS22 Capsule is Inspired by Max Schiller's Own Life Journey
Trend Themes
1. Denim-focused Fashion - Opportunity for brands to create unique denim pieces utilizing innovative techniques and designs that cater to consumers' needs for sustainable fashion and individuality.
2. Lifestyle-inspired Fashion - There is room for brands to create clothing that reflects consumers' personal values and journeys, providing an opportunity for storytelling and connection to consumers on a deeper level.
3. Explorative Design - Intricate and unique designs that incorporate different materials and embellishments can offer brands a competitive edge and appeal to consumers seeking one-of-a-kind pieces.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate unique design elements and storytelling to capture consumers seeking sustainable, individualistic and original fashion pieces.
2. Textile Manufacturing - Innovation in denim production, incorporating sustainable materials and techniques while creating unique washes, colors, and design elements could appeal to ethical and fashionable consumers.
3. Art and Design - Collaborating with artists and designers can offer fashion brands a unique perspective and edge, merging the worlds of art and fashion for daring and striking pieces.