While mystery boxes are popular among cosmetic, skincare and jewelry retailers, fashion label Esqape is adapting the marketing tactic with its latest eyewear promotion. The brand's Wild Pile gift boxes are each priced at $99 and can be purchased on its web shop. Rather than purchasing one pair of eclectic shades, shoppers will be treated to three unique, mystery styles that will be sourced from the label's latest collection.
Specializing in high-quality and eccentric eyewear, Esqape brings an edgy aesthetic to life with rose-colored lucite frames or sunnies that are a futuristic take on steampunk styling. The brand's Wild Pile promotion includes three wildcard styles that are guaranteed to make a bold statement when worn.
Wildcard Eyewear Promotions
Esqape's Wild Pile Gift Box Features Three Mystery Styles
Trend Themes
1. Mystery Boxes - There is an opportunity for retailers in various industries to adopt the popular mystery box marketing tactic to create excitement and surprise among their customers.
2. Eclectic Eyewear - The demand for unique and eccentric eyewear styles presents an opportunity for fashion labels and eyewear retailers to offer a diverse range of designs that make a bold fashion statement.
3. Futuristic Styling - A futuristic take on traditional styles, such as steampunk, can create a disruptive innovation in the eyewear industry, attracting customers looking for cutting-edge and distinctive designs.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the enthusiasm for mystery boxes to create engaging promotions that increase customer curiosity and drive sales.
2. Eyewear - Eyewear brands and retailers can capitalize on the demand for unique and eccentric styles by offering a wide selection of eclectic eyewear that appeals to fashion-forward consumers.
3. Luxury Goods - Luxury brands in the eyewear industry can explore futuristic styling to attract customers seeking high-end, cutting-edge designs that make a fashion statement.