M2U NYC boasts a brand new product—a range of affordable and perfectly paired eyeshadow duos. The brand prioritized convenience and ease for this launch by taking out the guesswork when trying to settle on a combination of colors for one's makeup look. There are a total of six combinations to choose from, including Cobble Hill (Bronze | Gold Champagne), Park Slope (Tan | Rose Shimmer), Crown Heights (Champagne | Purple), Sunnyside (Apricot | Peach Shimmer), Red Hook (Pink | Red Rose Shimmer), Greenpoint (Gold | Musty Green). One may notice that each unit is named after a neighborhood in Brooklyn.
The formulation of the eyeshadow duos is not only attention-captivating but also nourishing. Each mini palette is packed with Jojoba Oil and Vitamin E which add hydrating benefits to one's eyelids.
Perfectly Paired Eyeshadow Duos
M2U NYC’s Eyeshadow Duo Features Two Captivating Colors
Trend Themes
1. Convenient Makeup Duos - The trend of offering easy-to-use makeup palettes with pre-selected color combinations provides customers with an efficient and convenient solution to choose makeup colors.
2. Nourishing Makeup Products - The trend of incorporating nourishing ingredients such as Jojoba oil and Vitamin E in makeup products offers customers a value-added proposition that caters to their wellness needs.
3. Localized Product Themes - The trend of naming makeup products after local neighborhoods or themes allows brands to create a localized identity that resonates with customers and adds value to their purchase.
Industry Implications
1. Beauty - The beauty industry can leverage the trend of convenient makeup duos to offer customers an efficient and effortless makeup experience.
2. Personal Care - The personal care industry can embrace the trend of nourishing makeup products to offer customers value-added propositions and cater to their wellness needs.
3. Tourism - The tourism industry can use the trend of localized product themes to create a regional identity that appeals to travelers and adds value to their purchase.