LOEWE's sub-brand Eye/LOEWE/Nature introduces a new collection for the Spring/Summer 2022 season that is charged with energy. The brand focuses on hedonism and displays these themes through vivid tonal palettes and geometric shapes throughout.
There is a blend of relaxed silhouettes with clean lines for a tailored look alongside outdoor-ready pieces including parkas, windbreakers, parachute blousons, sweaters, shorts, shirts, and multi-pocket slacks. Some of the notable items to join the collection include knitwear options from jacquard sweaters to double square details and a slew of graphics. The color palette is rooted in bright hues of sky blue, dandelion, olive green, and much more. The rest of the capsule is also carefully detailed with colorful LOEWE logos.
Energetic Spring Luxury Fashion
Eye/LOEWE/Nature Prepares for the SS22 in Vivid Bright Fashion
Trend Themes
1. Hedonistic Fashion - There is opportunity for fashion companies to tap into the theme of hedonism and bright tonal palettes for their collections.
2. Outdoor-ready Pieces - There is disruption potential for outdoor clothing companies to incorporate clean lines and relaxed silhouettes for a tailored look in their designs.
3. Colorful Knitwear - Knitwear companies can take inspiration from Eye/LOEWE/Nature's SS22 collection, where knitwear options range from jacquard sweaters with double square details and a myriad of graphics in bright hues.
Industry Implications
1. Fashion - The fashion industry can use the trend of hedonism and bright tonal palettes for future collections.
2. Outdoor Clothing - Outdoor clothing companies have the potential to include clean lines and relaxed silhouettes in their designs to target a new market.
3. Knitwear - Knitwear companies can aim to produce more colorful and vivid pieces in their collection to remain abreast with changing trends.