e.l.f. Cosmetics is known for its affordable and effective makeup and skincare lines—its extreme-hold Brow Lift is no different. The product has multi-functional benefits—it can produce "extreme, long-lasting hold lifts," while taming and sculpting brows. It also effectively conditions the eyebrows for a "fluffy, feathered look."
e.l.f. Cosmetics’ extreme-hold Brow Lift has a gel-like texture that produces a clear and natural finish when applied. Additionally, the brand recommends the Brow Lift Applicator (which can be purchased separately) for "a seamless, mess-free application." Compact and ready for on-the-go adventures, the Brow Lift has been designed to complement all skin tones and brow colors.
All makeup that e.l.f. Cosmetics produced is cruelty-free and vegan-friendly. Like all products that the brand offers, the extreme-hold Brow Lift is made highly affordable at $8 CAD.
Extreme-Hold Brow Lifts
e.l.f. Cosmetics’ Effectively Shapes and Nourishes Brows
Trend Themes
1. Multi-functional Makeup - There is an opportunity for makeup companies to develop more multi-functional products that serve more than one purpose, such as combining eyebrow shaping and conditioning.
2. Cruelty-free Skincare - There is a growing consumer demand for skincare products that are cruelty-free and vegan-friendly, creating an opportunity for companies to develop products that meet this demand.
3. Mess-free Application - There is an opportunity for companies to develop mess-free applicators to complement makeup products, making them easier and more convenient to use on-the-go.
Industry Implications
1. Makeup - Makeup companies can expand their market share by developing more multi-functional products that serve more than one purpose.
2. Skincare - Skincare companies can capture more market share by developing cruelty-free and vegan-friendly skincare products to meet the growing consumer demand.
3. Beauty Accessories - There is an opportunity for companies to develop mess-free applicators that complement makeup products, making them easier and more convenient to use on-the-go.