The tablet market is becoming very saturated and although the iPad still dominates, other manufacturers are edging in with their own offerings. Xoom is the latest from Motorola and is available at the Carphone warehouse.
Motorola XOOM 3G delivers a new type of mobile experience and runs on Google’s Android 3.0 Honeycomb – the Android operating system designed specifically for tablets. It features a widescreen HD display and a 5-megapixel, rear-facing camera for sharp picture and crisp video capture.
To show the product as truly able to access the Internet from anywhere, the Carphone warehouse created an extreme tablet test drive video that sees the Xoom being tested on a motorboat on the Thames, a Segway scooter and on the wings of a plane!
Extreme Tablet Demonstration Videos
The New Motorola Tablet is Taken For a Test Drive
Trend Themes
1. Saturated Tablet Market - There is a crowded competitive market for tablets as manufacturers bring out their own offerings.
2. Extreme Usage Demonstrations - Brands are beginning to generate publicity by demonstrating the robustness of their products via extreme usage and demonstrations.
3. Android Honeycomb - Manufacturers are designing tablets to use Google's Android Honeycomb operating system specifically designed for tablet devices.
Industry Implications
1. Consumer Electronics - The consumer electronics industry faces a difficult task to create innovative products that capture the imagination in a crowded market.
2. Digital Media - The digital media industry benefits from new tablet-friendly applications and tools that provide a more immersive user experience.
3. Entertainment and Leisure - The entertainment and leisure industry can harness the capability of tablets by creating new interactive experiences and games to engage audiences.