Kylie Cosmetics have released a series of exciting new products this season and the latest is its new eye shadow palette dubbed 'Extended Bronze.'
This exciting new offering features the same highly pigmented look the brand is known for, however each formula has been presses to limit fallout, offering a product that's perfect for all-day wear. As its name suggests, this 12-piece palette helps wearers achieve a natural bronzed look that's so desirable in the summer time. The colors range from shimmering golds to more earthy tones and feature names like "Goddess" and "Pyrite."
In addition to the palette, consumers will also receive a complimentary brush upon purchase, helping wearers seamlessly achieve party-ready looks.
Bronzed Eye Shadow Palettes
Kylie Cosmetics Have Released Its 'Extended Bronze' Palette
Trend Themes
1. Bronzed Eye Shadow Palettes - The trend of releasing bronzed eye shadow palettes by cosmetics companies can provide opportunities for innovation by exploring new natural hues, textures and designs.
2. All-day Wear Makeup Products - The trend of creating pressed makeup products with limited fallout can pave the way for innovation in long-lasting, sweat-proof, and heat-resistance makeup formulas.
3. Complimentary Products - The trend of offering complimentary beauty tools or samples can provide opportunities for innovation in developing value-added complementary products that support the main product.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can take advantage of the trend of releasing bronzed eye shadow palettes and all-day wear makeup to provide consumers with more variety and better quality products.
2. Beauty Accessories Industry - The beauty accessories industry can explore opportunities to innovate in developing brushes and other makeup tools that complement cosmetics products.
3. Fashion and Apparel Industry - The fashion and apparel industry can create innovative products that cater to the popularity of the bronzed or natural look, such as clothing lines or accessories that complement the makeup trend.