Distrx is an innovative new urban and event exploration app that allows people who find themselves in downtown Rochester to unearth information about businesses, interesting events and special offers in the area.
Available for free from the Apple App Store and Google Play, Distrx makes use of iBeacon location sensing technologies to give users information on events and deals in their vicinity. The app makes use of a geo-fencing, meaning users receive specific messages when they enter the district. The iBeacon technology then works to give users personalized greetings and offers when they enter a particular business.
Ultimately, Distrx is truly an exploration app in the broadest sense in that it allows people to explore and take advantage of everything from special deals to cool events in their vicinity.
District-Discovery Apps
The Distrx Exploration App Uses Beacon Technology to Customize Information
Trend Themes
1. District-discovery Apps - New apps using beacon technology to offer personalized information to users within a specific geographic area.
2. Ibeacon Location Sensing Technology - Increased use of iBeacon technology in mobile apps for location-based and personalized marketing opportunities.
3. Exploration Apps - Growing popularity of apps that allow users to explore and discover new places, events, and businesses in a given location.
Industry Implications
1. Retail - Opportunities for retailers to offer personalized deals and promotions to customers using iBeacon technology.
2. Tourism and Travel - Potential for tourism and travel companies to use district-discovery apps to enhance visitors' experiences and offer targeted promotions.
3. Event Marketing - Event organizers can use district-discovery apps to promote events and offer discounts to attendees in the area.