The latest stop for Jeremy Gutsche's EXPLOITING CHAOS on the Post2Post Virtual Book Tour was the website Brand Autopsy Marketing Practice. Take a look below to see what they had to say about the book.
Exploiting Chaos
Jeremy advises companies on trends and innovation. He also is the driving force behind TrendHunter.com. His book is chock-full of case study examples on how to use "perspective," "experimental failure," "intentional destruction," and "customer obsession" to thrive during times of change
I’ve compiled a short list of "money quotes" from the book. Riffle through the SlideShare deck below for tasty knowledge nuggets.
Jeremy Gutsche's EXPLOITING CHAOS Featured on Brand Autopsy Marketing Practice
Jeremy Gutsche's EXPLOITING CHAOS Featured On Brand Autopsy Marketing Practice
Trend Themes
1. Innovative Business Strategies - Companies can use 'perspective,' 'experimental failure,' 'intentional destruction,' and 'customer obsession' to thrive during times of change.
2. Trendspotting - Jeremy Gutsche's experience in advising companies on trends and innovation can lead to the identification of possible new trends.
3. Digital Marketing - The use of online platforms such as Post2Post Virtual Book Tour and SlideShare can help in promoting and distributing marketing materials like Jeremy Gutsche's EXPLOITING CHAOS.
Industry Implications
1. Management Consulting - Consulting firms can take advantage of innovative business strategies to improve the services provided to clients.
2. Publishing - Jeremy Gutsche's EXPLOITING CHAOS is a prime example of a book that uses innovative business strategies to stay relevant and useful in the publishing industry.
3. Social Media - Digital marketing techniques such as the use of online platforms can also be used by social media companies to provide better content and services to their users.