Jeremy Gutsche's EXPLOITING CHAOS Featured On Brand Autopsy Marketing Practice

 - Oct 10, 2009
References: brandautopsy.typepad
The latest stop for Jeremy Gutsche's EXPLOITING CHAOS on the Post2Post Virtual Book Tour was the website Brand Autopsy Marketing Practice. Take a look below to see what they had to say about the book.

Exploiting Chaos

Jeremy advises companies on trends and innovation. He also is the driving force behind His book is chock-full of case study examples on how to use "perspective," "experimental failure," "intentional destruction," and "customer obsession" to thrive during times of change

I’ve compiled a short list of "money quotes" from the book. Riffle through the SlideShare deck below for tasty knowledge nuggets.