Popular skate brand Patta has announced that it is now working with fellow Amsterdam-based company Experimental Jetset to create an expansive line of clothing, accessories, and footwear. For those unfamiliar, Experimental Jetset is an indie design studio that was founded in 1997 with the aim of "turning language into objects."
The new collaboration, titled 'Patta Psychogeographic Practice' features apparel items such as coach jackets, graphic shirts, hoodies, and crewneck sweaters, all of which have been designed to reflect the "aesthetic of metropolitan maps." On the accessory side of things, the collaboration features a new hanglebag and jet-black umbrella, both of which come with graphics featuring arrow imagery.
"The idea of psychogeography is to defy the prescriptive directions leading you through a city and instead drift, explore and wander in a more natural, free-flowing way," said a spokesperson from Patta explaining the inspiration behind the themes of the new collab.
Psychogeographic-Inspired Streetwear
Patta & Experimental Jetset Launch a Graphic-Heavy Collection
Trend Themes
1. Psychogeographic-inspired Streetwear - The trend of using psychogeographic-inspired designs in clothing and accessories opens up opportunities for designers to create urban-inspired collections that reflect the natural flow of a city.
2. Collaborations Between Fashion Brands and Independent Design Studios - Collaborations between fashion brands and independent design studios can lead to unique product designs and can increase brand recognition for both parties.
3. Accessory Collections Designed to Complement Streetwear - Accessory collections designed to complement streetwear can expand the offerings of fashion brands and increase customer engagement and sales.
Industry Implications
1. Fashion Industry - The fashion industry can use psychogeographic-inspired designs to attract consumers looking for unique and urban-inspired clothing and accessories.
2. Graphic Design Industry - The graphic design industry can collaborate with fashion brands to apply their designs to various products and increase brand recognition.
3. Retail Industry - The retail industry can benefit from unique collaborations and product designs that offer customers something new and exciting.