Dutch model Dioni Tabbers appears in the editorial, 'Experiment 101' in Stimulus Respond. The British magazine focused on fashion and literature and the spread is featured in their 6th issue, 'I am Not a Number.'
The exploratory editorial 'Experiment 101' was photographed by Toshio Onda and styled by Lucia Liu. Tabbers is attired in mostly vintage outfits for the spread which alternates between black and white and color photography.
Implications - Editorials that borrow from fantastical imagery continue to gain popularity as consumers enjoy the refreshing deviation from reality. As oppose to the heavy focus that television places on reality, businesses that can incorporate out-of-this-world imagery will be seen as as fresh and innovative.
Atmospheric Editorials
Toshio Onda Photographs 'Experiment 101' in Stimulus Respond
Trend Themes
1. Fantastical Imagery in Editorials - As editorial imaging continues to gain popularity, those that place emphasis on the fantastical and surreal elements of design have the potential to stand out and be seen as fresh and innovative.
2. Vintage Outfit Styling - Styling fashion editorials with vintage and retro wardrobe staples can offer a unique take on classic fashion looks, providing opportunity for disruptive innovation.
3. Alternating Monochrome & Color Photography - Incorporating a mix of black and white and color photography can add depth and interest to editorial spreads, offering opportunity to disrupt traditional editorial photography styles.
Industry Implications
1. Publishing Industry - Experimenting with fantastical and surreal elements provides opportunity for publishing companies to differentiate and stand out in an increasingly crowded industry.
2. Fashion Industry - Styling editorials with vintage wardrobe pieces provides unique and unexpected opportunities to showcase a classic style.
3. Photography Industry - Alternating between monochrome and color photography offers the possibility to disrupt traditional forms of editorial photography.