This is superb. A swimming pool in the UK was transformed into a small part of the Atlantic yesterday for a very special screening of Titanic.
Even the audience joined in on the fun and dressed up in Edwardian costumes. They were treated to a unique immersive high-definition screening of 'Titanic' to celebrate the 2009 Oscar season: They watched the blockbuster film from lifeboats in the water. A sterling PR stunt for Sky HD.
Implications - Consumers partake in cinematic experiences in order to feel the euphoric sensation of escapism. As such, any product that allows them to enhance that escapist experience is welcomed by audiences. Corporations may consider releasing peripheral items that let consumers better enjoy a movie.
Immersive Movie Experiences
'Titanic' Swimming Pool Screening Uses Life Boats as Seats
Trend Themes
1. Immersive Movie Experiences - Corporations may consider releasing peripheral items that let consumers better enjoy a movie.
2. Escapist Cinematic Experiences - Corporations could explore creating immersive movie experiences that transport audiences to different settings.
3. Consumer Demand for Unique Film Screenings - There is an opportunity for companies to offer special and unique film screenings that provide a memorable and immersive experience.
Industry Implications
1. Film Entertainment - Film production companies could explore creating immersive and unique movie experiences to attract a wider audience.
2. Event Planning and Production - Event planning companies can leverage the demand for unique film screenings to create memorable and immersive experiences for their clients.
3. Consumer Electronics - Consumer electronics companies could develop peripheral items or accessories that enhance the movie-watching experience and cater to the growing demand for immersive cinema.