Although this ad campaign for Satellite Paris, a boutique based in France, is meant to showcase a range of exotic jewelry, people can easily take larger scheme fashion inspiration from the images. Complementing the exotic jewelry with futuristic tribal, Asian and even Scandinavian looks, people might mistake these print ads as part of a fashion editorial rather than a campaign.
Conceived and executed by Young & Rubicam, the exotic jewelry ad campaign was art directed by Stephanie Pasteur with creative direction by Pierrette Diaz. The visually striking images were shot by photography duo Anoush Abrar and Florence Moll with retouching by Süsstrunk & Jericke. The exotic jewelry was complemented with wild hair designs by stylist Olivier Schawalder as well as flawless faces by makeup artist Christina Lutz.
Exotic Jewelry Campaigns
The Satellite Paris Print Ads Focus on Avant-Garde Fashion Looks
Trend Themes
1. Exotic Fashion Trends - Satellite Paris' exotic jewelry campaign highlights a potential trend towards futuristic tribal, Asian, and Scandinavian fashion looks.
2. Artistic Advertising - The visually striking images from Young & Rubicam's exotic jewelry campaign demonstrate a trend towards more artistic and editorial-style advertising.
3. Jewelry as Fashion Accessory - Satellite Paris' campaign highlights the trend towards viewing jewelry as a key component of a larger fashion look.
Industry Implications
1. Fashion - The exotic jewelry campaign by Satellite Paris highlights a potential trend towards futuristic tribal, Asian, and Scandinavian fashion looks that could disrupt the fashion industry.
2. Advertising - The visually striking images from Young & Rubicam's exotic jewelry campaign demonstrate a potential disruption of traditional approaches to advertising, as campaigns become more artistic and editorial in style.
3. Jewelry - Satellite Paris' campaign highlights the potential for jewelry to become a larger component of overall fashion looks, which could disrupt traditional approaches to marketing and selling jewelry.