The Exelon Patch campaign reveals how those who suffer from Alzheimer's disease constantly see themselves in their younger forms. For the new Novartis drug, American photographer Tom Hussey researched heavily before executing this nostalgic shoot.
The Exelon Patch campaign reflects the mind’s distortion of time and memory due to the disease. Although this drug will help with the many other memory problems and challenges associated with Alzheimer’s, I can only imagine seeing yourself young as a good thing.
Younger Self Campaigns
The Exelon Patch Campaign Reflects the Issues of Alzheimer's Disease
Trend Themes
1. Distorted Memory - Exploring the mind's distortion of time and memory as a trend in advertising campaigns.
2. Nostalgic Shoots - Using nostalgic photography to evoke emotional connections in marketing campaigns.
3. Memory-enhancing Drugs - The rise of pharmaceutical products targeting memory problems and challenges associated with Alzheimer's disease.
Industry Implications
1. Pharmaceutical - Opportunity for pharmaceutical companies to develop memory-enhancing drugs for Alzheimer's patients.
2. Advertising - Incorporating the concept of distorted memory and nostalgic elements into marketing campaigns to create emotional connections with consumers.
3. Healthcare - Creating innovative care solutions and support for individuals with Alzheimer's disease and their families.