As athleisure continues to flourish amid the "new normal" and work from home period, the Evolution of Denim by edasi merges the comfort of sweat pants with the elevated aesthetic of jeans. Instead of relying on a "jegging-like" texture for comfort, the Evolution of Denim still looks and feels like jeans, but with more benefits.
The comfortable, eco-friendly Technical Denims boasts over 16 features, including 360 stretch with an articulated knee for full range of motion, breathable and sustainable fabric with UVA/UVB protection, permanent odor control technology, thermo-regulation, and zero color fading (even after 100+ washes). Plus, the denim boasts a cutting-edge textile solution to ensure the jeans are breathable, lightweight and durable.
The Evolutionof Demnim by edasi is now available for pre-order in men and women's style.
Sustainable Ultra-Comfortable Denim
The Evolution of Denim by edasi is the Next-Gen of Jeans
Trend Themes
1. Comfortable Denim - The trend towards comfortable denim offers opportunities for textile companies to innovate with technical materials for jeans that feel like sweat pants.
2. Eco-friendly Denim - The trend towards eco-friendly denim offers opportunities for sustainable fashion brands to innovate with fabrics that offer benefits like UVA/UVB protection, permanent odor control technology, and thermo-regulation.
3. Technical Denim - The trend towards technical denim offers opportunities for textile companies to innovate with breathable, lightweight, and durable materials that have properties like stretch and articulated knee for increased range of motion.
Industry Implications
1. Textile Industry - The textile industry can take advantage of the trends towards comfortable, eco-friendly, and technical denim to develop and manufacture new fabrics and materials for denim that offer benefits like stretch, lightweight breathability, and durability.
2. Fashion Industry - Sustainable fashion brands can benefit from the trend towards eco-friendly denim by offering products that have UVA/UVB protection, permanent odor control technology, thermo-regulation, and zero color fading, while still offering the comfort and fashion aesthetic of denim.
3. Athleisure Industry - The athleisure industry can take advantage of the trend towards comfortable denim to offer customers jeans that feel like sweat pants, while still looking fashionable and stylish.